
Narcissus
SALOME
Get to Know BYTS
The effects of toxic relationships on a person's mental state can lead to a variety of inappropriate behaviors such as violent behavior, self-injurious behavior, mind
control, gaslighting, neglect of the self, sexual abuse, and more. Different negative behaviors can lead to depression, anxiety and other mental problems in the victim. However, in our daily life, we often just attribute it to breakups to solve the problem, but no one pays attention to the residual mental harm of the person concerned after prolonged negative emotions. Through this design, I hope to make more people aware.
The BYTS brand wanted to synchronize the historical and cultural parts of the campaign.
So I chose three characters that are well known in mythology and history:
Turandot, Salome and Narcissus. Turandot represents a person who is oblivious to the feelings of others, so I chose a historical period in the context of play, blending French-Chinese and Chinese dress patterns with Art Nouveau styles. The archetype of Salome appears in the Bible as an antithesis and is portrayed in Wilde's plays as a typical image of a serpentine woman. But it is also a sad image of a woman who is mad with desire for love. The inability to properly perceive feelings as well as the frequent practice of extreme systems of behavior is not uncommon in contemporary society. Based on Salome's historical background of the Herodian period of ancient Rome, the traditional Roman costume was restored for pattern experimentation and silhouette extraction. The story of Narcissus is actually added as irony. The story of Narcissus, who fell in love with herself in the
water and drowned in the water because she was obsessed with her own beauty, was transformed into a daffodil, so a lot of elements of daffodils were extracted. In fact, in Wilde's story of Salome, Salome, who has just fallen in love with John the Baptist (the man beheaded for refusing Salome's advances), is also complimented by a supporting character for being like a daffodil, alluding to the fact that Salome is actually only concerned with her own feelings. Salome's extreme behavior is somewhat related to an inability to properly perceive feelings. The inclusion of Narcissus' daffodil element not only mocks those similar to them, but also hopes that those who are unable to focus on themselves will in turn consider their own feelings more, rather than just giving to others and harming themselves in disguise once they fall in love.
