BRAND STORY
THE BRAND STORY
The BYTS brand, which stands for "be your ture self," will be accessible to everyone and will emphasize improving people's capacity for self-expression and self-awareness.
Many people in today's society are constrained by unfavorable social preconceptions and an unfavorable social climate that either hinders them from expressing who they are or forces them to follow unneeded societal fads. BYTS cares about every social circumstance and every person. We want everyone to feel free and at ease while wearing our clothes and accessories, and we want to support every group of people so they don't have to worry about not being understood and recognized by others in society. In such an environment, we find that a significant portion of the population is suppressed.
The brand will be available to all. We not just care about the human-being, we care about the nature.Since we are a part of nature, we both feed into and learn from it. In addition to eliminating waste and pollution in our clothing, our brand is dedicated to sustainability and donates a portion of its sales to support environmental causes.
Mission Statement
We hope to help people feel more confident and courageous to express their personal style in negative social environments through the clothing created by our brand. Our brand aspires to make romantic, comfortable clothing that is designed to be free from gender stereotypes and to be more inclusive, so that everyone can feel supported and respected when wearing our clothing.
When designing our branded clothing, we prefer to detach ourselves from the fast-paced modern world and find inspiration from nature, paying homage to the Art Nouveau movement and opposing the negative impacts of industrialisation and modernisation on the planet. The brand will use more sustainable materials and reduce packaging pollution.
Vision Statement
The main offerings of our brand are apparel and supplementary accessories, and we use clothing as a vehicle to critique modern society's negativity and the damaging impacts of industrialization. With an emphasis on inclusivity, we take into account not just the sizing of our customers with various body types and dimensions, but also the effect that muddled gender stereotypes have on the creation of men's and women's apparel.
In order to help people better discover and express themselves in unfavorable social settings and excessively uniformed social groups, we want to give them more options for attire.